Based on the core ViciDocs Enterprise DMS framework, a powerful, tailor-made solution has been developed that is extremely relevant for Advertising Agencies, Public Relations Companies , large advertisers, Media Monitoring Agencies and other organizations that are required to do systematic Media Monitoring.

The salient aspects of the ViciDocs PR solution are:

1. Distributed Capture for capturing News Clips:
   Includes a powerful News Clip Capture module that can be used across multiple locations to capture news clips from various publications to a centralized repository. Apart from capture, the module lets users define core attributes like Publication Name, Edition, Date of Publication, headline, Page Number, Size of the clip (in Column-Cm or Sq Cm) etc.
   
   

2. Support for Electronic media
   Electronic media files like PDF, audio, video files etc. can also be imported into the system and indexed on definable fields which can be used to search and retrieve.
   
   

3. Masthead Support
   The application creates a Masthead for all the clips stored with a set of standard attributes (like Publication, Edition, Date, Page Number, Author, Tone of the article etc.). In addition, the logo of the Ad Agency/PR Company can also be burned onto the Masthead helping in branding and consistent communication.
   
   

4. Logical organization of News Clips
   Through a centralized administration module, the organization can define a logical structure (Industry-Category- Company definition) for storage of news clips. Further, there is also a provision to define relations between various companies (like Competition, Industry etc) so that the captured clips can be analyzed along these dimensions as well.
   
   

5. Automatic notifications and User Specific Dashboards
   The system can send automatic email notifications to the users mapped for a company giving the daily coverage of the company as well as the industry the company belongs to.
   In addition, a highly informative Dashboard is provided showing the user the coverage summary for a company for a given date range. The Ad Agency or the PR Company can provide access to their end clients as well.
   
   

6. Powerful Search and Retrieval Mechanism
   Users can search and retrieve the specific news clip they are looking for based on a number of criteria including the date of publication, publication/edition name, headline, content of the news coverage etc.
   
   

7. Media Coverage Analysis and Reports:
   The ViciDocs PR solution goes beyond simple archival and retrieval by providing powerful Analysis reports on the type of Media Coverage. Some of the standard reports provided are Share of Voice Report, Share of Voice By Region Report, Share of Voice by Media Type etc.

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